Sunday, January 24, 2010

Greenland

The week that was, was colored green, as in Jets green and white. Reminiscent of the Giants' march to the Super Bowl two years ago, the Jets have taken New York City by storm and are providing the perfect distraction to the impatient Spring Training countdown. Left for dead at 4-6, and by their coach following a hideous loss to the Falcons, Gang Green has filled the post-Yankees void in this city. The Knicks have played better, but the jury's still out on them even in a week Eastern Conference. The Rangers? One night they score eight goals and are shut out their next two games, the last Saturday's 6-0 whitewash in Montreal - which incidentally was their second 6-0 loss in three weeks.

On Tuesday I wrote why I truly believe the Jets are headed to Super Bowl 44. Their run is different from the Giants' in 2007 in the sense that more people are giving them a legitimate chance on the road against an NFL power. Yet this is similar in that it was unexpected. Enjoy this, Jets fans. As a loyal Giant fan I loved my journey two years ago. And it's cool if you're a Giants fan to pull for Gang Green. Last I checked they share the same venue, do not play the Giants six times a year and don't compete in the NFC East.

Brock Lesnar's recovery and return to MMA training, combined with New York Gov. David Patterson introducing a bill to legalize the sport, created an opportunity for me to publicize Lesnar and MMA through my YESNetwork.com blog. Lesnar reminds me of what Jens Pulver did for the UFC's little guys. In this case, Lesnar's brute skill and marketability is helping MMA earn more mainstream cred. The priority was seeing the man get 100 percent healthy. After that it was great to learn that he'll be defending his heavyweight title as early as Memorial Day weekend. His opponent will be the winner of Frank Mir vs. Shane Carwin - by the way taking place in late March in Newark, N.J.

Lesnar's return also set the course of other heavyweight contenders. Prior to the announcement, FightMagazine.com published my breakdown of the UFC's top contenders in 2010. It's truly going to be a fun year. What will make it better is Strikeforce eventually stepping up it's marketing campaign to remind fans that there's life in MMA outside of Zuffa. If not for Herschel Walker's presence on this Saturday's event in Miami and the media blitz that hit New York last week, who would know to tune into Showtime to see Walker, Bobby Lashley-Wes Sims, Cris Cyborg-Marloes Coenen and Nick Diaz vs. Marius Zaromskis or vacant welterweight title? Here's a novel concept: Work out a deal with Showtime, or maybe CBS, to do a UFC Countdown-type preview show for your April card that will feature Fedor Emelianenko-Fabricio Werdum and Dan Henderson-Jake Shields. Hardcore MMA fans will get excited and watch, but the mainstream audience remains a lot bigger and must be stroked and educated.

Following watching my son play at my local Gymboree, it'll be off to my local Buffalo Wild Wings to watch the Jets. In between, Johnny Damon and the Yankees will continue their waiting game of you can come back, but on our terms. Brian Cashman loves to fly stealth, so expected the unexpected, but he's not stretching the team's outfielder budget, nor trading Joba Chamberlain, for Carl Crawford. That's for 2011 ....

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