NGN (Not Good News) for CBS

Media Week shared the overnight figures for Strikeforce on CBS.

CBS Strike Force Saturday Night Fights

9:00 p.m. – Viewers: 2.57 million (#4), A18-49: 0.8/ 3 (#4)
9:30 p.m. – Viewers: 2.55 million (#4), A18-49: 1.0/ 3 (#4)
10:00 p.m. – Viewers: 2.89 million (#3), A18-49: 1.2/ 4 (#2)
10:30 p.m. – Viewers: 2.52 million (#3), A18-49: 1.0/ 3 (#2)

Among males 18-to-49 -- mixed martial arts' core demographic and the only reason networks have any interest in the sport at all -- CBS Saturday Night Fights at various times trailed Cops, The Biggest Loser, Shark Tale and re-runs of Law & Order SVU.

The early figures represent a 31% drop from Strikeforce's November show on CBS, which attracted 3.79 million viewers in the 9 p.m. to 11 p.m. slot.

CBS began promoting the event during the NCAA Tournament, albeit in 5-10 second spots. And beyond the standard promos and affiliate spots that were at most 30 seconds there was nothing to educate the casual viewer on a loaded event and get them excited about it. Why Showtime or CBS - even if they go viral - can't piece together a promotional package remains a mystery.

Spike re-aired UFC 110 opposite Strikeforce. I'm curious about its ratings.

Shields scores

The talk of Saturday's mega Strikeforce show on CBS is dominated by the postfight melee instigated by Jason Miller's challenge to Jake Sheilds for a middleweight title rematch. I'm not defending Miller's actions, which were uncalled for, unnecessary and a serious case of terrible and unprofessional timing.

But besides Miller just living up to his act, is this truly one of the most disgraceful things to ever happen in sports? Didn't Mike Tyson try and bite Evander Holyfield's ear off? Wasn't there a riot at Madison Square Garden that exploded when one of Riddick Bowe's handlers smacked Andrew Golota in the back of the head with a walkie talkie after one too many low blows? How about that incident in Detroit that started when Ron Artest went after a fan that tossed a beer at him? Or when Juan Marichal and Jose Offerman used baseball bats as samurai swords? And didn't Frank Mir's death wish on Brock Lesnar horrify the MMA haters who still look at the sport as a spectacle?

Memo to the MMA haters and stuffy suit and ties: Chill out and get over it. Last I looked boxing, basketball, baseball and the UFC are still in business, and Strikeforce president Scott Coker will nip this in the bud and move on. As for Miller, I'd concern myself about Robbie Lawler this summer before any rematch with the reigning champion.

The big story to come out of Nashville Saturday night was how Shields, already a winner of 12 straight fights, elevated his stature even further with his unanimous decision victory over PRIDE & UFC veteran Dan Henderson. What made it more impressive is how this was supposed to be a bad matchup for Shields facing a guy who has also competed at 205 and his ability to survive Hendo's right hand was in question. Henderson landed a bomb nearly similar to the one that blasted Michael Bisping at UFC 100. Shields not only took it, he overcame the fear that was in his eyes and took the bout to his domain, the ground. The wrestling and Brazilian Jiu-Jitsu expert dominated with a thorough game plan that frustrated the veteran, who relied on the home run shot the entire fight.

Best of all, Shields' bargaining power is to where both Strikeforce and the UFC will be handing over blank checks. Shields has a one-fight option available with Strikeforce and Dana White has expressed an interest in bringing him to Las Vegas. Posturing on White's part to drive up Shields' price or a plan to add one of his top competitor's biggest pieces to his empire?

"I just want to take some time off, leave the country, and enjoy myself," Shields said after the fight. "We'll talk about that next week. My management team will talk to Strikeforce. We'll see what happens."

In terms of contenders Strikeforce can offer Cung Le, Scott Smith, Lawler, Joey Villasenor, Melvin Manhoef and DREAM import Ronaldo "Jacare" Souza. The UFC could throw Shields a few top middleweights before a showdown with Anderson Silva or Chael Sonnen, or perhaps a matchup with Georges St. Pierre, along with Zuffa's marketing power that will add more pizazz to Shields' name.

Not only did Shields earn the biggest win of his career, he's the hottest name on the market. If White's able to swipe him, the impact will be more profound than when Henderson agreed to go to Strikeforce. Coker's company is still building a program and a Shields defection will rattle its foundation quite a bit.

Lauzon looking at next fight on his turf

I wish I can blog in this space more often. Alas, it's Yankees season and I've put up plenty of commentary here. Of course there's been plenty of MMA work on my plate. No offseason in that sport and it seems like there's been a show every week. Tomorrow night is Strikeforce on CBS with the WEC's premiere pay-per-view a week later.

I chatted with Joe Lauzon earlier and he's looking at his next fight coming in August before his hometown fans in Boston when the UFC makes its debut in Beantown for UFC 118. Health permitting, Frankie Edgar-B.J. Penn II and Kenny Florian-Gray Maynard could co-headline the show. Lauzon, who lost a unanimous decision to Sam Stout in February, stated his preference to compete in Boston and it's looking like he'll get that chance.

"They're saying it's going to happen, so we'll see," Lauzon said. "The UFC is meeting with the commission and all that stuff to make it all happen. It's looking like something's going to happen for August."

A lot of variables will determine his opponent Lauzon split his last two bouts, submitting Jeremy Stephens before falling short versus Stout in what was the Fight of the Night. Stephens and Stout are fighting May 8 at UFC 113 in Montreal. Could a rematch with the Hands of Stone be in the cards? Lauzon had Stout in trouble in the first round before Stout's striking dictated the rest of the fight. Furthermore, ACL surgery kept Lauzon out of action for 11 months. By August he'll be back at peak strength and a rematch on his turf may end up breeding a different result.

I would love to get that one," Lauzon said. "I look at Jeremy Stephens is a more dangerous fighter. Sam is a more polished guy. It'll be interesting to see how that goes. If Sam doesn't get by Jeremy we'll both be coming off a loss so I'm all for doing that again."

Also in Montreal, besides the light-heavyweight title rematch between Lyoto Machida and Mauricio Rua, is a compelling welterweight battle between Josh Koscheck and Paul Daley that may determine Georges St. Pierre's next challenge. My feature on Semtex is in the new edition of TapouT Magazine, Issue 36, Page 86.

MMA fans were disappointed with UFC 112 thanks to Anderson Silva's embarrassing antics, and it's a shame because Silva's decision to act like a clown and make a mockery of the sport overshadowed Edgar's stunning upset of the once invincible Prodigy. Dana White was rightfully pissed off, and to be fair 112 is likely just an aberration, but the door is open for Strikeforce to prove they're serious about competing against the Zuffa monolith. Tomorrow night on CBS is a great, great lineup featuring three title fights, including what may end up to be Jake Shields' final fight with the organization.

Shields' Strikeforce contract expires after Saturday and White has made it clear he will make a play for the stud who's won his last 13 bouts. If he wins Strikeforce will have no choice but to hand him an open check, but will money's pull be stronger than the opportunity to face GSP or the Spider? Of course, Silva will have to cut the crap in addition to defeating Chael Sonnen at UFC 117. White has threatened to cut Silva from the company if he pulls another stunt like he did in Abu Dhabi.