NGN (Not Good News) for CBS

Media Week shared the overnight figures for Strikeforce on CBS.

CBS Strike Force Saturday Night Fights

9:00 p.m. – Viewers: 2.57 million (#4), A18-49: 0.8/ 3 (#4)
9:30 p.m. – Viewers: 2.55 million (#4), A18-49: 1.0/ 3 (#4)
10:00 p.m. – Viewers: 2.89 million (#3), A18-49: 1.2/ 4 (#2)
10:30 p.m. – Viewers: 2.52 million (#3), A18-49: 1.0/ 3 (#2)

Among males 18-to-49 -- mixed martial arts' core demographic and the only reason networks have any interest in the sport at all -- CBS Saturday Night Fights at various times trailed Cops, The Biggest Loser, Shark Tale and re-runs of Law & Order SVU.

The early figures represent a 31% drop from Strikeforce's November show on CBS, which attracted 3.79 million viewers in the 9 p.m. to 11 p.m. slot.

CBS began promoting the event during the NCAA Tournament, albeit in 5-10 second spots. And beyond the standard promos and affiliate spots that were at most 30 seconds there was nothing to educate the casual viewer on a loaded event and get them excited about it. Why Showtime or CBS - even if they go viral - can't piece together a promotional package remains a mystery.

Spike re-aired UFC 110 opposite Strikeforce. I'm curious about its ratings.